Description

This course addresses marketing principles and techniques for nonprofits, focusing on marketing for social enterprise to their constituencies and stakeholders, making their mission known to the greater community, and using both paid and free marketing tools. Current and future leaders will be introduced to various means of acquiring resources to fulfill their missions. The course introduces procedures to simplify the selection, design and implementation processes of resource generation. In addition, this course provides tools and guidelines on how to prepare marketing plans and proposals.