What’s common to just about every kind of fundraising?

In our 30+ years of nonprofit experience, and a dozen or so years of teaching nonprofit fundraising, We’ve noticed a lot of principles that nearly all fundraising methods have in common. Some are well known in the field, others I realized, myself. (Like, what’s an easy to remember, mathematical expression for all fundraising that will make everyone soliciting a gift understand the process, and make them more comfortable asking?) By remembering these dozen “rules,” you’ll go a long way in developing successful fundraising programs to fund your important mission.